Amiri

 

From its nascent influences in West Coast skate and music culture, AMIRI has carved its own path in the luxury fashion space. A sense of authenticity and independence, so intrinsically American, has remained the brand's focus in its ascent from a buzzworthy LA-based menswear brand to the global house it is today.

Rooted in California, the brand’s trajectory follows a clear global strategy, with biannual shows at Paris Fashion Week, and a robust international wholesale business that includes permanent branded spaces in leading retailers such as Bergdorf Goodman in New York, Neiman Marcus in Beverly Hills, Galeries Lafayette in Paris, Selfridges & Harrods in London, Harvey Nichols in Dubai, Lane Crawford in Chinese Mainland and Hong Kong, to name a few, as well as distribution through leading specialty stores and online retailers around the world.

The opening of AMIRI’s first retail boutique and flagship on Rodeo Drive in 2020 was a turning point for the brand. An immersive experience, it solidified the contemporary translation of the Californian lifestyle and the streetwise, sophisticated expression of American fashion that AMIRI has come to embody.

Since 2021, retail has expanded at a rapid pace, with notable store openings in New York, Las Vegas, Miami, Atlanta, Houston, and Chicago, as well as international locations in Shanghai, Nanjing, Tokyo, and Dubai.